For startups
Working together
Three ways to engage, from hands-on product execution to light-touch advising.
Embedded Product Lead
Rita embeds within your team on a flexible schedule. Typical engagements run 3–6 months, either to get through product-market fit and new launches or to bridge a short-term gap between funding rounds.
AI Workflow Builder ✦ AI
AI automation for your messiest problems, so your operations and customer-facing teams can work with less friction. Engagements run from a few weeks to a few months and include roll-out and training.
Strategic Advisor
Product and fundraising support, focused on early customer discovery and product development.
Experience highlights
Where Rita has done this before
- Led the product roadmap for provider- and patient-facing apps supporting 50+ providers and 2,500+ patient visits per month
- Launched Care AI, a member-facing AI assistant for benefits questions and appointment scheduling, available in any language at any hour. It reached +15% adoption in its first 30 days, enabling more self-service and lower support costs
- Led day-to-day product and patient engagement strategy for a service reaching hundreds of new moms each month
- Partnered with engineering and clinical teams on a new maternity coaching service launching with a major Florida health plan
- Launched a collaborative care pilot with a behavioral health partner that completed 30+ appointments in its first two months
Reside Health
- First product hire. Built the digital patient experience from scratch (scheduling, intake, messaging and feedback loops) as the practice scaled from 0→5 locations
- Launched services across multiple employer sites with clinicians, operations and engineering, achieving >90% patient satisfaction
- Ran vendor evaluations and integrations, and built internal systems for feature prioritization and support
- Owned Accolade's first small-business product from concept to launch, scaling to 50,000 members and $2.5M ARR
- Led market discovery and GTM messaging for new buyer segments, closing 30 deals in year one
- Built platform tools for care teams to run targeted outreach to Medicaid and commercial populations
- Launched a campaign builder and reporting dashboard that clients used to scale health education messaging