Health Tech Product & Operations

Patients expect more. I can help with that.

Fractional product building for early-stage healthcare teams, from pre-funding to rapidly scaling Series B companies. Remote and hybrid support from Brooklyn, New York.

For startups

Flexible support, sized to your stage

Embedded Product Lead

10–30 hrs/week · 3–6 months

Embedded with your team to get through product-market fit and new launches, or to bridge a gap between funding rounds.

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AI Workflow Builder

5–10 hrs/week · weeks to months

AI automation for your messiest problems, with roll-out and training so your operations and customer-facing teams can work with less friction.

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Strategic Advisor

5–10 hrs/month

Product and fundraising support, focused on early customer discovery and product development.

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Rita Martinez

Why work with Rita

At her best on messy, operationally complex problems

Rita's background spans consulting, growth marketing, product development and business operations. She designs pragmatic solutions for patients and clinicians, and has built healthcare products from 0→1 at startups and at scale.

0→5locations scaled as Founding Head of Product at Reside Health
50Kmembers on Accolade's first small-business product
>90%patient satisfaction on Reside Health launches
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Have a messy problem? Let's scope it together.

Book a free 30-minute call to talk through where your team is and how Rita can help.