Health Tech Product, Operations & AI
Patients expect more. I can help with that.
Fractional product building for early-stage healthcare teams, from pre-funding to rapidly scaling Series B companies. Remote and hybrid support from Brooklyn, New York.

For startups
Flexible support, sized to your stage
Embedded Product Lead
Embedded with your team to get through product-market fit and new launches, or to bridge a gap between funding rounds.
Tell me more →AI Workflow Builder ✦ AI
AI automation for your messiest problems, with roll-out and training so your operations and customer-facing teams can work with less friction.
Tell me more →Strategic Advisor
Product and fundraising support, focused on early customer discovery and product development.
Tell me more →✦ AI in practice
Launched Care AI at Vitable Health
Rita led the launch of Vitable's member-facing AI assistant, which helps hourly workers get answers to benefits questions and schedule appointments in any language, at any hour.
¿Mi plan cubre una visita virtual?
¡Sí! Tu plan incluye visitas virtuales. ¿Quieres que te agende una?
Sí, mañana en la mañana.
Listo ✓ Mañana a las 9:00 AM. Te envío un recordatorio.
Illustrative example
Why work with Rita
At her best on messy, operationally complex problems
Rita's background spans consulting, growth marketing, product development and business operations. She designs pragmatic solutions for patients and clinicians, and has built healthcare products from 0→1 at startups and at scale.
Have a messy problem? Let's scope it together.
Book a free 30-minute call to talk through where your team is and how Rita can help.